Take The Taking

In early 2024, my brother Adam and I joined forces with our uncle, who has been running one of the finest ice cream stores in southeast Queensland, located in the suburb of Bulimba. While his ice cream is among the best we’ve ever tasted, we recognised an opportunity to scale beyond a single location. The potential of this product deserved a much larger stage, and we were committed to making that a reality.

Since then, Adam and I have worked tirelessly to build systems and processes designed specifically for scalability. That’s mine and Adam’s strength. Our approach ensures that the operation of five stores is as seamless as managing twenty-five. This foundational work allows us to focus on growth without being bogged down by inefficiencies that often hinder expansion.

We’ve already taken a step forward by securing a second location, with plans to open in early March. This is just the beginning, as we are also in negotiations with other tenancy agencies to secure top locations. Our systems are designed to replicate success across multiple sites, enabling us to grow rapidly while maintaining quality and consistency.

This is where Take the Taking plays a pivotal role. It’s our gateway to acquiring capital, allowing us to scale strategically and capture the market. Financially, the numbers speak for themselves. With an average cost of $0.95 per ice cream scoop (excluding labour and overheads) and a sale price of $7.5, the margins provide ample room for growth and reinvestment.

Our ultimate goal is to turn a single-store success into a national and global presence. We’re confident in our model and even more so in ourselves. With the right partners, we’ll bring this vision to life.